Brands I've Worked with
Performance - Paid Ads
Authority-Driven with Dr. Anika
Direct-Response Meta Campaign featuring a medical expert, b-roll, and split-screen visuals to drive customer acquisition. Scaled to over $67K in paid media spend & generated 328 conversion events.
High-impact UGC Montage YouTube Performance Ad
Repurposed UGC content into a fast-paced YouTube Montage that generated over 24 million views, 15.8 million engagements, and 250K+ conversions.
Ice-T Partnership Campaign
Edited a celebrity-led Meta campaign that scaled to $181K+ in paid media spend and generated
631 conversion events.
Turning a Winning Static into Motion
Transformed a top-performing static ad into a motion-driven campaign that scaled to over $18K in paid media send while achieving a
94.6% first-frame retention rate.
Video Concept:
Combined multiple influencer videos into a cohesive Meta Campaign, transforming a single script into a creator led montage that generated 136K+ engagements and a 46.7% thumbstop rate.
Limited-Time Savings Campaign
Motion graphics-focused paid social ad showcasing a limited-time Botox Cosmetic savings offer.
Movie Launch Ad
Organic-styled social ad created for Cinemark to promote the release of Annabelle Comes Home and drive ticket sales.
Reward Program Explainer
Creator-led social campaign using app walkthroughs to educate users on the Allē rewards program and Botox Cosmetic savings.
RetailMeNot Product Demo
Social-first product demo showcasing the RetailMeNot browser extension and simplifying the online savings experience.
Viral Video Content
Video Concept:
When you realize Stephanie Beatriz (aka Rosa from Brooklyn 99) is also the voice of Mirabel in Disney's Encanto. Such a crazy difference!
Brand:
Disney - Encanto Movie
Role:
Concept + On-Screen Talent + Editing
Impact:
6+ Million Views | 1.2 Million Likes | 28.9K Shares
Link
Video Concept:
An alternative rock band creates a theme song for the iconic orange drink... SunnyD! Packed with a really great taste and strong female vocals.
Brand:
SunnyD
Role:
Concept + Songwriting + Singing + Editing
Impact:
333.9K Views | 1.9K Shares
Link
Video Concept:
Popcorn pass down! A fun way to showcase all the collectible popcorn buckets you can get at Cinemark.
Brand:
Cinemark
Role:
Concept + Editing
Impact:
134K Views | 4.9K Likes | 634 Shares
Link
Video Concept:
How I feel about certain Minecraft lights using the viral trending sound "How I feel about certain design choices..."
Brand:
Minecraft
Role:
Concept + On-Screen Talent + Editing
Impact:
723.2K Views | 163.3K Likes | 21.3K Shares
Link
Video Concept:
The cult classic horror movie, Killer Klowns from Outer Space is coming back as a video game, and you don't want to miss it.
Brand:
Killer Klowns from Outerspace
Role:
Concept + On-Screen Talent + Editing
Impact:
373.9K Views | 33.1K Likes | 5.7K Shares
Link
Video Concept:
In need of a cross to hold while watching The Conjuring: Last Rites? Don't worry, you can make a makeshift one with your popcorn bucket.
Brand:
Cinemark
Role:
Concept + On-Screen Talent + Editing
Impact:
175.2K Views | 3.9K Likes | 747Shares
Link
Video Concept:
Everyone deserves a Minecraft army in their bedroom. Using the viral sound 'I want one, I want my own army,' this dream room came to life.
Brand:
Minecraft
Role:
Concept + On-Screen Talent + Editing
Impact:
771.3K Views | 7.4K Likes | 1.4K Shares
Link
Video Concept:
Did you know these fascinating facts about Sanrio's favorite unfertilized egg, Gudetama? Did you also know Gudetama has a Netflix show now?!
Brand:
Sanrio - Gudetama
Role:
Concept + On-Screen Talent + Editing
Impact:
258.6K Views | 11.8K Likes | 2.1K Shares
Link